Pinterest Image Hacks: 7 Tips to Boost Clicks

You don't need to be a designer to create scroll-stopping Pinterest images. These seven hacks are simple, fast, and proven to get more saves and clicks. Let's dive in.

Use a 2:3 aspect ratio for maximum real estate

Pinterest's feed is built for vertical images. The platform recommends a 2:3 ratio—that's 1000 x 1500 pixels. When you use this size, your pin takes up more screen space, making it more likely to catch someone's eye. For example, a recipe pin with a tall image of a gooey chocolate cake will stand out more than a square one. But don't go too tall; if you use a 1:3 ratio, Pinterest may crop it in some feeds. Stick to 2:3 for consistent results. This works because the algorithm favors pins that perform well, and bigger images get more engagement.

Add a text overlay with a clear benefit

People scroll quickly, so your image needs to communicate value instantly. Overlay text like "10-Minute Dinner" or "Free Printable" tells viewers exactly what they'll get. Use a bold, readable font—no fancy scripts that are hard to read on mobile. For instance, a pin for a budgeting tip could say "Save $500 This Month" in large white letters over a dark background. This works because it speaks directly to the viewer's goal. But avoid overcrowding: if you add too much text, it becomes unreadable when the pin is small. Keep it to 5-7 words. This hack is all about clarity.

Use a consistent brand color palette

When people see your pins repeatedly, they start to recognize your brand. Pick 2-3 colors that reflect your style and use them in every pin. For example, if you're a wellness coach, you might choose soft greens and whites. This consistency builds trust and makes your pins look professional. It works because color psychology influences perception—green often signals health, while bright colors can signal energy. But don't use more than three main colors; too many creates visual chaos. Also, ensure your text contrasts well with the background. This hack helps you stand out in a sea of random images.

Include a call-to-action (CTA) in the image

Pinterest is a visual search engine, but it's also a place where people look for ideas. A subtle CTA like "Click for the recipe" or "Save for later" encourages action. For example, a DIY craft pin could say "Get the free template" at the bottom. This works because it tells the viewer what to do next, reducing friction. But avoid aggressive CTAs like "Buy now!"—Pinterest users are in discovery mode, not buying mode. Instead, focus on value. Also, place the CTA where it's easily seen, like the bottom third of the image. This hack turns passive viewers into engaged visitors.

Optimize for mobile with large, legible fonts

Over 80% of Pinterest users access the platform on mobile. That means your text needs to be readable on a small screen. Use a font size of at least 60pt for headlines and 30pt for subtext. For example, a travel pin with "Top 10 Beaches" in a bold sans-serif font will be clear even on a phone. This works because mobile users can't zoom in easily; if they can't read it, they'll scroll past. But don't use thin fonts like Helvetica Light—they disappear on busy backgrounds. Test your pin on your own phone before publishing. This hack ensures your message gets through.

Use high-contrast images to stop the scroll

Pinterest is a visual platform, and high-contrast images naturally draw the eye. Think bright colors against dark backgrounds or light subjects against dark ones. For example, a pin for a cocktail recipe with a vibrant red drink on a black background will pop. This works because contrast creates visual interest and makes your pin stand out in a crowded feed. But avoid overly busy images; if there's too much going on, the eye doesn't know where to look. Also, ensure the contrast doesn't make the image look harsh. This hack is about creating a focal point that grabs attention.

Test different pin formats with A/B testing

What works for one audience might not work for another. Use Pinterest's A/B testing feature (available for business accounts) to test different images, headlines, or CTAs. For example, you could test a pin with a photo vs. a graphic, and see which gets more clicks. This works because data beats guesswork—you'll know exactly what resonates. But don't test too many variables at once; change one element at a time to isolate what's working. Also, give each test enough time (at least 2 weeks) to gather meaningful data. This hack helps you refine your strategy over time.

The Hacks, Step by Step

1. 1Choose a 2:3 aspect ratio
   Set your canvas to 1000 x 1500 pixels in Canva or your design tool. This is the optimal size for Pinterest, ensuring your pin takes up maximum vertical space in the feed.
2. 2Add a bold text overlay
   Use a font like Montserrat or Open Sans in a size that's readable on mobile. Write a short benefit-driven phrase, like "Easy Weeknight Dinners."
3. 3Pick 2-3 brand colors
   Select colors that reflect your brand and use them consistently. For example, use a primary color for backgrounds and a contrasting color for text.
4. 4Include a clear CTA
   Add a phrase like "Click for more" or "Save this pin" at the bottom of your image. Make it stand out with a contrasting color or a button shape.
5. 5Test on mobile
   Preview your pin on your phone before publishing. If you can't read the text easily, increase the font size or simplify the design.
6. 6Use high-contrast imagery
   Choose photos with strong contrast. For example, a bright subject against a dark background. This makes your pin pop in the feed.
7. 7A/B test your pins
   Use Pinterest's A/B testing tool to compare two versions of a pin. Change one element at a time, like the headline or image, and track which performs better.

The best Pinterest images don't just look good—they communicate value in a split second.

Frequently Asked Questions

What is the best size for a Pinterest image?

The optimal size is 1000 x 1500 pixels, which is a 2:3 aspect ratio. This ensures your pin takes up maximum vertical space in the feed and looks great on all devices.

How much text should I put on a Pinterest image?

Keep text to 5-7 words for readability. Focus on a clear benefit or headline, and use a bold, legible font. Too much text can make the pin look cluttered and hard to read on mobile.

Do Pinterest images need a call-to-action?

Yes, a subtle CTA like "Click for the recipe" or "Save for later" encourages engagement. It tells viewers what to do next and can increase clicks and saves.

How can I make my Pinterest images stand out?

Use high-contrast images, a consistent brand color palette, and a clear text overlay. Also, test different formats to see what performs best with your audience.

Should I use the same image for all my pins?

No, variety is key. Create multiple pin designs for the same content to see what resonates. Use A/B testing to identify your top performers.